Saturday, September 25, 2010

BIJOUX CEBU 2010: Asia's Destination for Green Jewelry

The Fashion Accessories Manufacturers and Exporters Foundation Philippines (FAME Foundation), seeking to maximize the growing global demand for eco-friendly products, has been holding an annual trade show for Philippine fashion accessories since 2008. This year, they are organizing Bijoux Cebu.
"Bijoux Cebu" (from the French word Bijoux which means jewelry) will be happening at Shangri-la's Mactan Resort and Spa on September 18-20, 2010. It is a trade show featuring our exporters' Spring-Summer 2011 Collections, with a theme that revolves around the nature's 4 basic elements: earth, air, fire and water.

"The demand for all types of eco-friendly products has never been greater and this is equally true for fashion accessories. While other countries scramble to add eco-friendly products to their current lines, our exporters have the distinct advantage of already using eco-friendly materials derived from our country's natural resources for the past 30 years. As part of our industry's growth we now make and use more green components on our products. We even use recycled and waste materials. We are now building our reputation as Asia's destination for green jewelry and through Bijoux Cebu, we hope to strengthen it even more." says Zeny Uy, Bijoux Cebu Chairman.

The show is targeting foreign buyers all over the world, especially those countries who advocate green living. Foreign buyers have already been registering to attend the show as early as June of this year.
One of the trade show participants showcasing their eco-friendly accessories.
Bijoux Cebu is targeting 200 buyers this year, with exhibitors numbering almost 40. This is about half of all the member exporters of FAME Foundation. Uy explained that 40 exhibitors is already a big number, seeing that usually only half of that figure join foreign shows abroad. "Only a few exporters can join foreign shows due to the high costs involved. This is why Bijoux Cebu is the better alternative for them, as well as for the buyers who can see more exhibitors and have more products to choose from."

The event also features additional attractions and enhancements including daily fashion shows, craft demonstrations, design competitions, and highlighted by a gala night for the buyers at the Provincial Capitol Hall. Aside from the trade show, FAME Foundation is also holding a lifestyle Garden Bazaar at Shangri-la's gardens. Accommodating 100 exhibitors, this will give foreign buyers and resort guests a unique shopping  experience and it is also open to the public.

Models during the fashion show.
The exporter's show opens daily from 10:00 am to 6:00 pm on September 18-20, 2010. The Garden Bazaar opens daily from 9:00 am to 9:00 pm on the same dates. Admission is free.

Mark, Agnes, Alvin and Me during the event. Photo taken by Jarlou
A free shuttle service is also provided for 3 days. Ayala Center Cebu departures are at 9:00 am and 2:00 pm daily, while return trips from Shangri-la are at 11:00 am and 4:00 pm daily. SM schedules are still being finalized as of this moment.

This event is organized by FAME Foundation Philippines, with the help and support of PhilExport Cebu, Export Development Council, DTI, DENR, DOST, DOT, Cebu Provincial Government, and Cebu City Government. PJ Aranador is the show's creative designer, with event coordinator by Crinnovent Corp.

For more details, one may contact FAME Secretariat at 255-0851.

Photo Credits: Jarlou Valenzuela


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